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KCOCCO ~ photo - Open Social - Don't build a new community integrate with them
Open Social - Don't build a new community integrate with them 
Rather then trying to build a new MySpace, Facebook, Google Orkut, LinkedIn, Plaxo,.... the smarter play is to integrate with these communities and leverage their existing mega user bases and their interconnections. I finally found some time to review several of the Open Social Presentations from the Google IO conference in CA this June.

I recommend:
the presentation by Joseph Smarr 'OpenSocial, OpenID, and OAuth: Oh, My!'. Great over view of all the pieces and how they fit together. The presenter recommending Google's Friend Connect as an easy entry point into open social. Joseph is from Plaxo now owned by Comcast? Weird marriage, good for Comcast maybe if they can control the Plaxo community reaction... check out the comments to their blog post..uhg

'Best Practices for Spreading Your App without Ruining the User Experience' Kevin Marks has some great ways to look at growth of networks. Highly promoting Organic growth verse Viral growth ...."If you behave like a disease, people develop an immune system". Viral growth spikes and user retention drops off just as quickly. Vivian Li talks about Usage Loops being more powerful than Invite Loops. Again bringing up that direct invite to a community tends to provide poor retention rates.

'Monetizing Application Traffic On Social Networks'
Excellent overview of the Social Media Applications and SocailMedia.com's ad capabilities. 'FriendRank' modeling to determine what friend data to integrate into a specific users ad...wild!


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Groove Squeeze'n atop Lone Peak 

Alex Lemieux of GearLoopTopo.com documenting climbs and taking pictures of me on climbing route Open Book. The climb tops out on the crown of the granite-like/quartz monzonite cirque the Lone Peak 11,253'. After hiking the Alpine and Jacobs Ladder approaches, I recommend Jacobs. But, 5 1/2 miles of hiking with 5,650 elevation gain is no easy way up... my body is worked!

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Fannie Mae Freddie Mac Implicit Guarantee 


"The implicit guarantee" of the government backing/bailout of Fannie Mae and Freddie Mac has given the USA "government's potential obligations which currently stand at about $9 trillion, would rise by an additional $5 trillion."
Wonderful graphics from NYTimes, ugly message!

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Cocco nearly hit by plane climbing in Tuolumne 






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Mozilla Firefox 3 or Adobe Flash the world record for most downloads in a day? 
Mozilla has 8,290,545 downloads of the new Firefox 3. Congrats!
http://blog.mozilla.com/blog/2008/06/18 ... way-to-go/

But, Ben Forta Abobe ColdFusion Guru reminds us that Adobe Flash has publicly stated they have had over 10 million downloads within one day..?
http://www.forta.com/blog/index.cfm/200 ... ny-Records
Note, Ben's post was before the Mozilla launch..

Either way, nice work Firefox 3 team!


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