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KCOCCO ~ photo
The Seemingly Impossible is Possible  
Check out this TED 2007 presentation by Hans Rosling "The seemingly impossible is possible". Have to see his grand finale!


Amazing visualization of world data by Gapminder World a Google company as of March 2006. Here are few of more interesting motion charts I found interesting. My Dad (Statistical Guru) warns Correlation does not imply causation.

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Google profits finding USA Today pay articles 
Searching for an article I was interviewed for in USA Today Jan 2005...Searching on USAToday shows the article for sale $3.95 and showed a abstract only. But if you search for Kevin Cocco on Google they show the full article on VoIP indexed and available. Making money with AdWords. Google is also indexing old news papers from micro film. Interesting to see NYTimes win-win angle on this effort.
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Open Social - Don't build a new community integrate with them 
Rather then trying to build a new MySpace, Facebook, Google Orkut, LinkedIn, Plaxo,.... the smarter play is to integrate with these communities and leverage their existing mega user bases and their interconnections. I finally found some time to review several of the Open Social Presentations from the Google IO conference in CA this June.

I recommend:
the presentation by Joseph Smarr 'OpenSocial, OpenID, and OAuth: Oh, My!'. Great over view of all the pieces and how they fit together. The presenter recommending Google's Friend Connect as an easy entry point into open social. Joseph is from Plaxo now owned by Comcast? Weird marriage, good for Comcast maybe if they can control the Plaxo community reaction... check out the comments to their blog post..uhg

'Best Practices for Spreading Your App without Ruining the User Experience' Kevin Marks has some great ways to look at growth of networks. Highly promoting Organic growth verse Viral growth ...."If you behave like a disease, people develop an immune system". Viral growth spikes and user retention drops off just as quickly. Vivian Li talks about Usage Loops being more powerful than Invite Loops. Again bringing up that direct invite to a community tends to provide poor retention rates.

'Monetizing Application Traffic On Social Networks'
Excellent overview of the Social Media Applications and SocailMedia.com's ad capabilities. 'FriendRank' modeling to determine what friend data to integrate into a specific users ad...wild!


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Mozilla Firefox 3 or Adobe Flash the world record for most downloads in a day? 
Mozilla has 8,290,545 downloads of the new Firefox 3. Congrats!
http://blog.mozilla.com/blog/2008/06/18 ... way-to-go/

But, Ben Forta Abobe ColdFusion Guru reminds us that Adobe Flash has publicly stated they have had over 10 million downloads within one day..?
http://www.forta.com/blog/index.cfm/200 ... ny-Records
Note, Ben's post was before the Mozilla launch..

Either way, nice work Firefox 3 team!


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Net Promoter Score & the Ultimate Question 
I just read the The Ultimate Question: Driving Good Profits and True Growth by: Fred Reichheld. After being involved in technical implementations of several large customer satisfaction measurement projects I find Reichheld's model pragmatic and effective. Here are few of the basic highlights:

- The Ultimate Question is to ask customers would you promote/recommend the company.

- Great example of the ultimate survey question: "How likely is it that you would recommend company X to a friend or colleague?"

- "Extremely Likely"- 10 9 8 7 6 5 4 3 2 1 0- "Not at All likely"

- Reichheld recommends survey scales 10 - 0 verse 10 to 1 as the 1 is often confused with wrong end of scale.

- The scoring is:
10 & 9 - Promoters
8 & 7 - Passive
6 to 0 - Detractors

- The primary measurement is NPS (Net Promoter Score)
NPS = % Promoters - % Detractors

- Less questions the better.. should help response rate and prevent customer aggravation. If you add another question Reichheld had the example 2nd followup question "What is the most important reason for the score you gave?". This would likely provide insight to areas of focus that would help move customers to become promoters.

- Goal should be to get a 65%(wow) response rate to get truly accurate measurements. Also do not give gimic/incentive for answers as this has proven to skew the results.

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